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April 8-12, 2019

Salesforce Business Analyst Virtual Summit

Master one of the most in-demand skill sets for Salesforce professionals

Free Online Career Education


As part of the wave of digital transformation sweeping businesses of all sizes, Salesforce has emerged as the premiere platform to enable accuracy and automation.

With Salesforce’s rapid growth, the demand for skilled professionals with Admins and Developers. Now, there’s a huge opportunity for specialized Salesforce Business Analysts–carrying average salaries in the six-figure range! Regardless of your official title, if you help initiate, implement, improve or integrate features on the Salesforce platform, you’re using Business Analysis.

The increased demand for experienced Salesforce BAs has resulted in a lack of professionals who are knowledgeable on best practices of Business Analysis and adept at translating this knowledge onto Salesforce projects.

The Salesforce Business Analyst Summit is a community-led virtual event sparked by the need for education specific to this highly-specialized niche of Business Analysts.

Best Practices

Like Salesforce Admins, many BAs fell into the role or haven't had formal training. The Salesforce Business Analyst Virtual Summit seeks to share knowledge of successful best practices working BAs use to successfully complete projects with quality and value.

Actionable Training

The Salesforce Business Analyst Virtual Summit equips you with more than theory. You'll walk away from sessions with tips, techniques and tools you can immediately implement to improve your approach to Salesforce Business Analysis in your organization.

Expert Speakers

Summit speakers have decades of experience within the Salesforce and Business Analyst arenas. They are working Salesforce BAs, IIBA-Certified Business Analysts and hiring managers who are in the trenches and able to advise on what you need to know, now.

Career Guidance

If you're seeking to advance your Salesforce Business Analyst career, you'll learn the mental strategies and positioning tactics to navigate your path to a new role or promotion.





Toni V. Martin, Summit Host and Senior Salesforce Business Analyst

Toni V. Martin is a Senior Salesforce Business Analyst for a Fortune 500 company in Atlanta, GA and founder of the Salesforce Business Analysts Group on the Trailblazer Community. Now at more than 1700 members, the group has…

Stuart Edeal, Salesforce Community Leader and Salesforce MVP

Stuart has been a leader in the Twin Cities Business Analyst community for the last 20 years in, serving at Software Development, HealthCare, Financial Services, Government and Retail markets.  He has been a member…

Dominic Ionadi, Salesforce Team Lead

Dominic Ionadi leads a team of professionals that build out and support all of Burgundy’s key business systems. He joined the firm five years ago and spent most of that time working with senior…

Deepa Patel, Entrepreneur and Salesforce MVP

Deepa Patel is the principal owner of DPCRMGURU. She is a dynamic self-motivated Entrepreneur, Business and Technology Consultant, and a Sales and Marketing professional with over twenty-five years of successful professional growth in Consulting,…

Dustin L. Strickler, Salesforce Certified Application Architect

Dustin would say that his most important jobs are being a husband, dad, dog owner, and half marathon connoisseur. After that, he works for Ladenburg Thalmann a financial services company that supports thousands of…

Nell Paye, Salesforce Business Analyst

Nell Nanue Paye hails from a multi-cultural family, a fact which has shaped her world view and desire to enact community change.  A native of Liberia, she grew up in Providence, RI.  She currently serves…

Bilal Muta, CRM Technical Manager

Bilal is a seasoned Salesforce, HubSpot, and Pardot consultant with experience in inside and outside sales and operations strategy. Using his methodology on putting business process first, he helps organizations marry business, marketing, and…

Laura Brandenburg, CBAP

Laura Brandenburg, CBAP, internationally-recognized leader known for helping mid-career professionals start business analysis careers. She is the creator of Bridging the Gap and the best-selling author of How to Start a Business Analyst Career.…


Is this a live, in person event?

The Salesforce Business Analyst Virtual Conference is an online event, hosted entirely over the Internet. Attendees participate through a link to view the recorded Sessions for each day.

What time zone are the Sessions in?

All Session times are in Eastern time.

I'm not in the US or Eastern time zone. How can I view the Sessions?

Each day of the Summit, at 10AM Eastern, the Session Pages for that day will be made available. You will have access to watch the Sessions as many times as you like over a period of 48 hours!

Will there be replays available?

Replays are available along with transcripts, MP3s and a live Bonus Business Analyst Career Planning Session when you purchase an All Access Pass.

Ok, I’m registered for the Summit. Now what?

Make sure you’ve received your email confirmation. If not, email tonivcloud@gmail.com. Each day of the Summit, at 10AM Eastern, the Session Pages for that day will be made available. You will have access to watch the Sessions as many times as you like for a period of 48 hours, at which point that day’s Sessions will no longer be accessible, unless you obtain an All Access Pass.

Is there a way to connect with the speakers?

Each Session will have a corresponding thread posted in the Salesforce Business Analysts Trailblazer Community. You can ask your questions there and receive input from our speakers.

What if I have a question that's not listed?

Contact the Summit Host, Toni V. Martin at tonivcloud@gmail.com

Is this event affiliated or sponsored by Salesforce.com

This event is in no way affiliated or sponsored by Salesforce.com. This is a community-led event.